Earlier this week Microsoft announced their new mobile platform, Windows Phone 7 . They are taking the same route similar to Google’s Android by having their platform be available for different manufacturers and on different mobile carriers (Except for Verizon). Saying Microsoft is late to the battle of mobile devices is the understatement of the year. A little more than 5 years ago Windows mobile was one of the dominating OSes in the mobile market. Now it represents a whimper of a market share compared to Apple’s iPhone, Google’s Android, and RIM’s Blackberry phones. For the past several years Microsoft sat on their laurels only to watched their competitors past them by. But will the new release of Windows Phone 7 be enough to put themselves back in the mix with the rest of the big dogs?
Many analysts have already noted that Microsoft is a little too late to the game and the best they can do is vie for 3rd place. And some believe MS’s new platform is the new Palm. With the recent failure of the Kin Microsoft doesn’t look to be in any kind of position to play around with this new platform. They need it to be a huge success and anything less is a failure.
I think it’s a little too early to count Microsoft out yet. They got something that none of the other guys have; a popular and powerful office suite, the Xbox Live service, and a huge install base of Windows users. If they are able to meld their products into something an end user can use effectively and efficiently they can bite a huge chunk of their market share back. From the preview of the devices MS is looking to differentiate itself from the rest by implementing a unique user interface. With large icons and widget style views it makes sense where MS is going: to providing quick access to information and apps.
So far they are taking the right measures by getting their platform onto many devices and carriers as possible. Billions of dollars have been pumped into marketing and getting developers on board and only time will tell if Microsoft can claw it’s way back to the top. Will you be getting a Windows Phone 7?